Hendy Setiono (kebab Baba Rafi) started business in 2003 in Surabaya. Capital is only Rp 10 jt or a burger wagon. Now the business grew rapidly with the main diet of kebabs and cowboy cuisine (burgers and hot dogs). The number of branches each year continues to grow. Finally, there are 140 outlets spread across 25 cities including Batam, Bali, Bandung, Banjarmasin, Malang, Gresik, Jember, Karachi, Jakarta, Padang, Malang, Makassar, Medan, Pasuruan, Islamabad, Karachi, Surabaya, Sukabumi, Semarang , Sidoarjo, Tasikmalaya, Jogjakarta, and Jakarta.
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