Does every successful entrepreneur who had experienced failure? A simple question asked of a national jury to R Entrepreneurial Mandiri Agung Nugroho Susanto (25), owner of Simply Fresh Laundry business during the judging process Entrepreneurial Independent National Level in Hotel Sultan, Jakarta in late 2009.
Before the jury, clearly, an alumnus of the University of Gadjah Mada was agreed. Even the Court added, if you want to succeed in business, a pewirausaha should get an experience of failure first.The experience of failure in running the business, according to Agung, is the cost of learning that is essential for learning the next business.Travel Great to start a business since she was a student has to prove it. At least, since the freshmen, Agung Lampung birth and the first since the middle school level has traveled to Yogyakarta, has been trying to start various businesses, ranging from the distribution business, - until the opening of outlets selling mobile phones. But the two efforts that have been undertaken are not developing as expected. Intense competition, - and also the proliferation of similar businesses to make the Great fatigue manages the business.Year 2006 when the laundry business kilogram mushroomed in Yogyakarta, the Great tried laundry business kilogram, Simply Fresh Laundry. The choice kilogram laundry business, because business is relatively easy to manage this service, does not require a large capital, and has a large market share. Workforce required also do not need higher education.At that time, it is common if the students in Yogyakarta, even the general public prefers to wash his clothes in the laundry kilogram than washing alone. Changes in lifestyle of the vote went to Laundry kilogram than washing clothes in itself is a very promising business prospects. Not to mention the other markets, such as hospitals, hotels, spas, restaurants, sports club until the owner, and others.
Of Small Business CapitalHow much capital is needed to establish this business? Not much, to make a kilogram laundry business, the Great just needs a washer, a dryer, and rent a place of business at a strategic location.The capital is needed when it reaches approximately Rp30jutaan. This capital he gained from credit loans with mortgage BPKB his motorcycle, some loans from parents, lend to friends, and most of the rest of the previous business capital.With a strong determination Supreme manage this laundry business. And as previously projected that its laundry service outlets are interested in a lot of customers, so that in just one month alone, outlets Simply Fresh Laundry Laundry outlet kilogram hers is the most crowded in Yogyakarta, although on the same street there are 5 outlets with different brands of laundry kilogram .One of the keys to get a lot of customers, continued the Great is to always do the innovations in developing its business, including its outlets laundry using only environmentally friendly detergent (detergent waste that can fertilize plants), using ultra violet (bacteria-free water used) , provides product warranties, use a plastic press packing, providing delivery service to customers and having a uniform agency network in the customer environment.Even in certain places also put service outlets 'drive through' and is open 24 hours. In addition, Simply Fresh Laundry also provides laundry service express only 4 hours of ready-made, wash care label on a washing tips, create a special membership, computer with special software, using a barcode scanner, and exclusive packaging, friendly service. In addition, he also provides a choice of seven aroma perfuming clothing so that consumers can select the desired type of fragrance. Even the price is very competitive, just Rp2500/kg.Marketing step by cooperating with the media, sponsoring events, creating a personal branding with interviews in various print and electronic media, brochures spread on a particular target, install air balloon over the outlet to give gifts and bonuses, vouchers to loyal customers, and developing agency with took minimarket, internet cafe, mobile phone outlets with profit-sharing system is a marketing strategy that makes the Simply Fresh Laundry continues to grow until now.
Gambling To Become EntrepreneursAfter graduating from the Faculty of Law, Gadjah Mada University in 2007, the Court faced a dilemma. The other hand he wanted to be a businessman, but his parents wanted him to be a bona fide employee disebuah agencies."My parents forbade me to continue in business laundry kilogram, even though I already have 3 outlets laundry and being busy-hectic," said Agung whose father works as a lawyer, while her brother works as a prosecutor, and his sister is a doctor.Just because he wanted to please his parents, General tried to take the test employee acceptance of Bank Indonesia in Yogyakarta who advised his father. He passed the written tests and interviews, with 8000 set aside the other candidates. At that time, only one step to become an employee of Bank Indonesia that much coveted by new graduates, the interview in Jakarta.Amid the turmoil to continue his efforts, the Supreme convince his parents that he wanted to be pewirausaha. He pleaded not continue to take the test phase of the interview to Jakarta to enter an employee of Bank Indonesia, because it wanted to continue his efforts, and please given one year to prove he started the business."At that time I promise, if within one year does not work, I am ready to work anywhere," he said.
Developing Business
New journey he had decided. After seeing the laundry outlets kiloannya grow and develop, the Great decided to borrow capital from banks to develop their business. This capital is used to create the system and improve its business performance.
At the same time, when his business has had a strong system, the Supreme develop and breed Simply Fresh Laundry by way of franchising. Late in 2007, stores had reached 18 outlets with 87 agents, the year 2008 increased to 42 outlet stores with 125 agents, and the outlet end of 2009 has reached more than 110 outlets with 203 agents spread across the cities of Sumatra, Java, Kalimantan, Sulawesi, Papua and even, with turnover reaching Rp 3 billion per month.Before the grand jury Entrepreneurial Mandiri in Jakarta, General explained that business prospects will be spread to various countries, like Malaysia, Singapore, Australia and even into the Middle East.Projection outlets, which are developed through the franchise system also unsparing, reach 285 outlets by 2010, increasing to 525 outlets in 2011, and reach 850 outlets in 2012, and is expected in 2013, Simply Fresh Laundry outlets already has 1200 outlets , with human resource requirements to reach thousands of jobs.Steps undertaken to achieve the projections made by creating innovative washing machine that is able to finish the job his own laundry in just 10 minutes.In addition, innovation washing machine that will be created on your own can the cost of the franchise so that more people are interested in opening a business in the laundry kilogram franchise network under the banner of Simply Fresh Laundry PT.Sushantco Indonesian company."I have a mission to make products of Indonesia can be extended to the world market franchise network like Starbucks or Mc Donalds," he said.
source http://wirausahamandiri.co.id/kisah-Agung% 20Nugroho% 20SIMPLY% 20FRESH% 20LAUNDRY-56.html
Before the jury, clearly, an alumnus of the University of Gadjah Mada was agreed. Even the Court added, if you want to succeed in business, a pewirausaha should get an experience of failure first.The experience of failure in running the business, according to Agung, is the cost of learning that is essential for learning the next business.Travel Great to start a business since she was a student has to prove it. At least, since the freshmen, Agung Lampung birth and the first since the middle school level has traveled to Yogyakarta, has been trying to start various businesses, ranging from the distribution business, - until the opening of outlets selling mobile phones. But the two efforts that have been undertaken are not developing as expected. Intense competition, - and also the proliferation of similar businesses to make the Great fatigue manages the business.Year 2006 when the laundry business kilogram mushroomed in Yogyakarta, the Great tried laundry business kilogram, Simply Fresh Laundry. The choice kilogram laundry business, because business is relatively easy to manage this service, does not require a large capital, and has a large market share. Workforce required also do not need higher education.At that time, it is common if the students in Yogyakarta, even the general public prefers to wash his clothes in the laundry kilogram than washing alone. Changes in lifestyle of the vote went to Laundry kilogram than washing clothes in itself is a very promising business prospects. Not to mention the other markets, such as hospitals, hotels, spas, restaurants, sports club until the owner, and others.
Of Small Business CapitalHow much capital is needed to establish this business? Not much, to make a kilogram laundry business, the Great just needs a washer, a dryer, and rent a place of business at a strategic location.The capital is needed when it reaches approximately Rp30jutaan. This capital he gained from credit loans with mortgage BPKB his motorcycle, some loans from parents, lend to friends, and most of the rest of the previous business capital.With a strong determination Supreme manage this laundry business. And as previously projected that its laundry service outlets are interested in a lot of customers, so that in just one month alone, outlets Simply Fresh Laundry Laundry outlet kilogram hers is the most crowded in Yogyakarta, although on the same street there are 5 outlets with different brands of laundry kilogram .One of the keys to get a lot of customers, continued the Great is to always do the innovations in developing its business, including its outlets laundry using only environmentally friendly detergent (detergent waste that can fertilize plants), using ultra violet (bacteria-free water used) , provides product warranties, use a plastic press packing, providing delivery service to customers and having a uniform agency network in the customer environment.Even in certain places also put service outlets 'drive through' and is open 24 hours. In addition, Simply Fresh Laundry also provides laundry service express only 4 hours of ready-made, wash care label on a washing tips, create a special membership, computer with special software, using a barcode scanner, and exclusive packaging, friendly service. In addition, he also provides a choice of seven aroma perfuming clothing so that consumers can select the desired type of fragrance. Even the price is very competitive, just Rp2500/kg.Marketing step by cooperating with the media, sponsoring events, creating a personal branding with interviews in various print and electronic media, brochures spread on a particular target, install air balloon over the outlet to give gifts and bonuses, vouchers to loyal customers, and developing agency with took minimarket, internet cafe, mobile phone outlets with profit-sharing system is a marketing strategy that makes the Simply Fresh Laundry continues to grow until now.
Gambling To Become EntrepreneursAfter graduating from the Faculty of Law, Gadjah Mada University in 2007, the Court faced a dilemma. The other hand he wanted to be a businessman, but his parents wanted him to be a bona fide employee disebuah agencies."My parents forbade me to continue in business laundry kilogram, even though I already have 3 outlets laundry and being busy-hectic," said Agung whose father works as a lawyer, while her brother works as a prosecutor, and his sister is a doctor.Just because he wanted to please his parents, General tried to take the test employee acceptance of Bank Indonesia in Yogyakarta who advised his father. He passed the written tests and interviews, with 8000 set aside the other candidates. At that time, only one step to become an employee of Bank Indonesia that much coveted by new graduates, the interview in Jakarta.Amid the turmoil to continue his efforts, the Supreme convince his parents that he wanted to be pewirausaha. He pleaded not continue to take the test phase of the interview to Jakarta to enter an employee of Bank Indonesia, because it wanted to continue his efforts, and please given one year to prove he started the business."At that time I promise, if within one year does not work, I am ready to work anywhere," he said.
Developing Business
New journey he had decided. After seeing the laundry outlets kiloannya grow and develop, the Great decided to borrow capital from banks to develop their business. This capital is used to create the system and improve its business performance.
At the same time, when his business has had a strong system, the Supreme develop and breed Simply Fresh Laundry by way of franchising. Late in 2007, stores had reached 18 outlets with 87 agents, the year 2008 increased to 42 outlet stores with 125 agents, and the outlet end of 2009 has reached more than 110 outlets with 203 agents spread across the cities of Sumatra, Java, Kalimantan, Sulawesi, Papua and even, with turnover reaching Rp 3 billion per month.Before the grand jury Entrepreneurial Mandiri in Jakarta, General explained that business prospects will be spread to various countries, like Malaysia, Singapore, Australia and even into the Middle East.Projection outlets, which are developed through the franchise system also unsparing, reach 285 outlets by 2010, increasing to 525 outlets in 2011, and reach 850 outlets in 2012, and is expected in 2013, Simply Fresh Laundry outlets already has 1200 outlets , with human resource requirements to reach thousands of jobs.Steps undertaken to achieve the projections made by creating innovative washing machine that is able to finish the job his own laundry in just 10 minutes.In addition, innovation washing machine that will be created on your own can the cost of the franchise so that more people are interested in opening a business in the laundry kilogram franchise network under the banner of Simply Fresh Laundry PT.Sushantco Indonesian company."I have a mission to make products of Indonesia can be extended to the world market franchise network like Starbucks or Mc Donalds," he said.
source http://wirausahamandiri.co.id/kisah-Agung% 20Nugroho% 20SIMPLY% 20FRESH% 20LAUNDRY-56.html
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